GPWA Times Magazine - Issue 53 - July 2022

GPWA AFFILIATE INTERVIEW SERIES How long have you been involved in the iGaming affiliate business? Not that long, about two years now, might be slightly more than that. I was on my way to the gym one day with a friend who works at a casino and he told me, “I’m going to create a casino affiliate website.” I had a very limited understanding of what that actually meant, so I asked him some questions and thought it was generally a cool idea. At that time, I had no intention of starting one myself. A couple of months later, my wife had some work-related tasks withWordPress and I had the chance to mess around with some of her test sites. That’s when I thought it might be interesting to create a website and see if I can get at least one person to visit it from Google or any other search engine. The affiliate thing my friend had told me about immediately found its place then and there. I naturally decided to go with betting, because that is tightly related tomymain job. I created a terrible site (not that my current one is stateof-the-art!) with terrible content and obviously nothing happened. Forme, it was (and actually still is) sort of like a game. You can level up your character or you can level up your website. You do something, see the results, adjust, and try something else and so on. Eventually, I started getting some visitors, found theGPWA, where I learned more about the direction I should take, and to this point, I’m still trying to iteratively improve what I have. Previously, I’ve worked as a customer support representative at several iGaming companies and worked as a project manager and a product owner in sports tech. So, are you a full-time affiliate or is this a side gig? For me, it is a side gig, I do it mostly for fun. Everything is done by me only with no help from elsewhere. My day job is a project manager with a sports tech software development company. Your main site is and geared toward the Nigerian market. Tell us about the sports betting market there. How much does your blog help you attract and retain traffic and FTDs? This is the main website I am working on at the moment. The main market there is football (soccer), which is the main driver for most users. The player value in Nigeria is very low. Over time, as players accumulate, they will start bringing in some money, however, if you are looking for a way to go “full-time affiliate” in a relatively short time frame, this is not the GEO for you. For me, it is mostly a hobby, so as long as there is some income – I don’t really mind. Aleksandr T. - PaulEchere Side Hustling On awhim, “PaulEchere” launched an iGaming affiliate site a fewyears ago and is relishing in the “never-a-dull-moment” part-time life as a webmaster G P W A t i m e s . o r g 54