GPWA Times Magazine - Issue 53 - July 2022

What about your other site, I created a second site because Canada has a significantly higher player value, however, I currently don’t have the time to work on both of them. That’s why the Canadian website just “exists,” for now. Nevertheless, there are some visitors and some FTDs, yet their numbers are pretty much negligible. How did you decide to work in these two markets? Nigeria initially seemed like a region that should be relatively easy For me, (affiliate marketing) is sort of like a game. You can level up your character or you can level up your website. You do something, see the results, adjust, and try something else and so on. to “get into.” It didn’t turn out like that at all, but then again, I had nothing to compare it to. The difference in player value was the main driver for the creation of the second website, however, I don’t currently have the time to put a decent amount of effort into two sites, so I work only on my main one. Why did you decide to promote the sports betting vertical exclusively? My main line of work is directly related to sports betting, so I know a thing or two about it and it makes it easier to create content. I do understand that casinos are likely more profitable, but that’s just not my thing. What is your approach to SEO? How much time do you specifically spend on SEO for your sites on a weekly basis? Hard to tell. Most of the things I do are either related to creating new content or SEO, and that includes improving existing pages. I would say 75% goes to content creation and keeping existing stuff up to date, and 25% to other SEO related things. What do your family and friends think about your career as an iGaming affiliate? At this point, I wouldn’t exactly call it a career, but everyone is supportive of it. It is worthmentioning that my family and friends are all quite distant from iGaming, in general, but they do know that I have a website and “it’s working and doing something out there.” If a 25-year-old friend of yours told you he or she was going to try and become a full-time iGaming affiliate, what would your reaction and advice be? Sounds like a good idea, it’s not quick and definitely not easy, but should be doable if the right amount of effort is put in. I’d gladly help out anywhere I can, just need to make sure that the person understands this it is going to take a considerable amount of time. What do you think the iGaming affiliate industry will look like in five years from now? I am somewhat worried about the “cookie-less” future, especially in the context of my Nigerian website. In terms of the brands you get to work with in Nigeria, you work with what you have. It’s often quite tricky to get a hold of somebody, things take ages to get sorted out and so on. If we get to a point where third-party cookies will be discontinued, most Nigerian bookies will likely leave only promo codes, which is less than ideal. How do you decide on which affiliate programs to work with? What have you learned about picking and choosing the right affiliate programs for your sites? With African countries, it is always a gamble. People need very G P W A t i m e s . o r g 55