You are in charge of the LATAM development. Please tell us more about that market and why affiliates should want to enter it. This is a high responsibility, I must say. At first our focus wasn’t on the LATAM market but then by having more and more players which were coming organically we rearranged our strategy. Yes, the market is huge and, yes, the market is very competitive. We entered it two years ago and for some particular countries like Chile and Peru our presence is non-negotiable. Users like the brand, they like the product and features we offer, plus the support and care we provide. Recently we entered the Brazilian market and have had successful cooperation with a few local affiliate agencies, which are planning to scale up. This step-by-step strategy shows us that if we want to conquer the market, it should be a coordinated effort with transparency from all departments and media resources involved. People need to know about you before seeing your brand on the screen. What do you like the most about working in the iGaming industry? Good question! Never thought about it. I guess the main thing is that it’s very dynamic. What we used to see offline is like the Dinosaur Era. Online development is equal to the speed of light. New brands appear almost every day, new features, new types of games/slots for casinos and new trends for sports, that draw people’s attention to sportsbooks. So to answer your question, what I like the most, is this magic we create within this industry and the excitement we bring to our players. This is definitely worth spending 24/7 hours at work, 365 days a year! What are the keys to a beneficial working relationship between an affiliate manager and an affiliate? For many years I was on the busdev side and helped tons of people (single affiliates, agencies and other clients) start working with the niche and become its representative. I’m still impressed by how many talented people there are on the market but afraid to give it a try, and this is the best reward for myself, to help them find the best offer, deal and approach to convert it with the highest ROI. Sometimes people just don’t know where to start and here we are, a team of professionals with huge experience in the niche and in digital marketing. The key point for us in cooperation with affiliates the summer and still spend some time watching interesting matches. Also, we are running casino tournaments on a monthly basis. Some are exclusive, some are open tournaments from slots providers. How popular has the esports market become over the last five years and where do you see it going in the next five years? If you asked me how it was five years ago, I would have said that it was a niche with private events and limited options for the players all over the world to enter tournaments, watch them and bet on. Then things changed around 2018-2019 with the shift of interest from local events arranged per country to more global level. Most sportsbook brands existing on the market explored the niche and opened esports products under current brands. The peak was in 2020 when the whole world was living in a pandemic. That helped to scale it to the heights we never expected. But even before that we already had our own tournaments with more than €50K Euro Prize. That was an insane experience and we are planning to continue this year with more partners and countries involved. AFFILIATE MANAGER INTERVIEW SERIES (The iGaming industry) is very dynamic. What we used to see offline is like the Dinosaur Era. Online development is equal to the speed of light . . . What I like the most is this magic we create within this industry and the excitement we bring to our players. This is definitely worth spending 24/7 hours at work, 365 days a year! G P W A t i m e s . o r g 66
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