GPWA AFFILIATE INTERVIEW SERIES The only reason we started in this market is because I was already familiar with it and to start a new project — as a test — it would be easiest in a familiar market. What is your approach to SEO? How much time do you specifically spend on SEO for your sites on a weekly basis? Our approach is to deliver high-quality content that fully suits the search intent of our users. This is the most important part of our strategy and is a continuous process. Because of this, it’s hard to say how much time we spend on SEO, basically because we are working on it every day. What kind of changes do you expect in the iGaming affiliate industry over the next five years? Many more legalized markets and also much more competition for both affiliates and the casinos. What prompted you to join the GPWA? It’s an important “community” for everyone that’s active in this industry. Better chances of meeting other people and help each other when needed. What are your hobbies? What do you do when you are not working? I enjoy running as a sport. It’s perfect for clearing your mind and to work on your health at the same time. Besides that, I like to meet and travel with friends. Luckily, we are now able to travel again here in Australia. If someone were visiting you for 24 hours and had never been to Australia, where would you bring them and why? To Sydney and all things Sydney has to offer. I think this is one of the best cities in the world, which is why I love it so much. It has so much to offer and the people are amazing. If you could invite any five people, living or dead, to dinner, who would they be? Elon Musk, Avicii, Steve Jobs, Jack (my best friend) and my grandmother. Name three things that people reading this magazine don’t know about you. 1. I’m afraid of snakes. 2. I once won $75,000 in a poker tournament. 3. I dated a celebrity once. about A little bit more Peter Burton He is 37 years old His favorite food is Tortillas His site is aus.casino He is living in his hometown Sydney, Australia Images by Taras Vyshnya/Shutterstock; Timolina/Shutterstock His favorite book is Elon Musk – Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance I think (Sydney) is one of the best cities in the world, which is why I love it somuch. It has so much to offer and the people are amazing. peter-burton G P W A t i m e s . o r g 48
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