GPWA Times Magazine - Issue 54 - November 2022

three amazing kids with whom I enjoy spending time so much. Back in 2006, after UIEGA threw the industry into turmoil in the U.S., you created more than 50 additional sites that were localized versions of your main site ( Tell us more about this. Do you still maintain all of those sites and how do you manage to do so? Well, it was long ago, but looking back, it was one of the best and most important business decisions we have made over 20 years of operation in the industry. We recognized the opportunity, the American market was hermetically sealed, and there was no chance of surviving in this business while relying on one market, so it was decided to expand the activity to Europe, Asia and Latin American countries. Today, the network has over 70 sites with countries we have added over the years, including countries in Africa and Eastern Europe. In addition, in 2016, we received a Class II license to operate in Romania. Tell us about your experience with SEO, how it has changed over the years and how much time you and your staff dedicate to it on a daily basis? The whole topic of SEO is one of the most fascinating and mysterious topics in our industry and one of the items that we’re dealing with on a daily basis. SEO has changed so much over the years, but it is one of the core areas of the business. We invest over 50% of our resources and time on this topic in research and implementation. Every affiliate whose traffic source relies mainly on search engines invests more or less the same in SEO. One of the main conclusions we realized a few years ago is that, first of all, the quality of the content is important above all other factors. We believe that if you have up-to-date and comprehensive content and you present it G P W A t i m e s . o r g After all these years, I can say with confidence that being an affiliate in the online gambling industry these days is not an easy task. It requires attention to detail, knowledge of the laws in the countries in which we operate … and always having our hand on the pulse of all that concerns innovation and new developments in the field. 51