GPWA Times Magazine - Issue 54 - November 2022

AFFILIATE MANAGER INTERVIEW SERIES Nick Ganter telling webmasters the truth, why? It’s easier for me to live this way, I don’t have to remember what and to whom I said, because it is the truth. If we don’t have the opportunity to do something for the webmaster, it’s easier for me to tell him about it and offer possible solutions. If it doesn’t suit him, then it’s probably better, because both of us won’t waste time. But usually, when a webmaster sees such an attitude, he himself goes to meet us. He sees that we give not a “drawn” conversion, but a real one. It is easier for him to assess the situation. This is probably the whole point of affiliate marketing. We are all looking for a possible solution for joint earnings and we share responsibility for this with them. What are your hobbies? What takes up your time when you are not working? Usually in my free time, I like to get away from the city. I like to spend weekends in nature. I like to run 3-5 km after work. I think that running perfectly tempers the body and spirit and allows you to develop good strength of mind, which has a positive effect on motivation at work. I also like to ride a scooter listening to the phonk music, it allows me to distract myself from everything. And with colleagues, we often go out and play basketball during the working day. A couple of months ago, we all somehow got into basketball and now many of them are already consistently hitting the basket and our level is reaching the average amateur level. If someone from out of town came to visit you for 24 hours, where would you take them and why? Most likely, I would take somewhere to try the local cuisine, pomegranate wine - it is simply divine. Most likely the first point for us will be Gardenia Shevardnadze, an incredible place where you can feel like you are in a fairy tale. The second point would be Mtskheta, the ancient capital of Georgia. If you could have dinner with three people, living or dead, who would they be? Most likely, if I had such a choice, pragmatism would take its toll. And I would like to have dinner with Dietrich Mateschitz, the creator of Red Bull, as one of the most talented marketers in the world. Warren Buffett, as one of the most famous investors, and Jeff Bezos, the creator of Amazon. I would take a recorder with me and try not to miss a word. to increase second deposits. The most interesting thing is that broadcasts and animated videos are broadcast with some delay and players see the game and think that they are betting live, but in fact the difference is two to three minutes, which contributes to an increase of NGR, because the situation can quickly change, and the player sees the “past.” How is Iguana Affiliates assisting affiliates with World Cup promotions? At the moment, we are creating an open repository for our webmasters, where there will be banners of almost any size you need. Also, we have already started making GIF/HTML5/mp4 banners, they are a bit more complicated, so it takes more time to work on them. But the first templates are ready. We will also outsource a motion design specialist who will be able to cut video creatives for our webmasters 24/7, because the easier it is for a webmaster to test our products, the more actively they will come to us. It’s a simple formula: You come to us, we give you all the links and set up bids in 10 minutes. We give/create ready-made creatives for you. In 30-40 minutes of time, you can already test our product. As a former webmaster I can say that making creatives is one of the most labor-intensive activities for a webmaster. Very often they are just too lazy to make creatives, so the test process is postponed until later, but we are trying to give everything we can for a quick start. Do you bet on sports and/or gamble yourself at land-based casinos or online? Anything related to the casino - definitely not. I never have luck with lotteries or bingo. I spent my luck in some other places. As for sports betting, I sometimes bet on esports. I can suggest an interesting bet on CS: GO, that when strong teams of Tier 1 level meet, you can safely bet on total cards of 2.5 or more. Such bets go especially well in the playoffs. But unfortunately, it is this total that is often excluded from matches. What are the keys to a beneficial working relationship between an affiliate manager and an affiliate? I think it’s all about transparency. No infrastructure, landings and other goodies can replace good relationships built on trust. I love “It’s all about transparency. No infrastructure, landings and other goodies can replace good relationships built on trust. I love telling webmasters the truth. Why? It’s easier for me to live this way. I don’t have to remember what and to whom I said, because it is the truth.” G P W A t i m e s . o r g 62