At this stage, we already have more languages than most competitors. In our situation, it is necessary to find a niche. For us, it has become esports. We are actively working in this direction because the esports market is growing steadily, and tournaments are held much more often than in conventional sports. The next step for us will be the transition to turn-key, where we will already make our own unique design and all development will be on our side. Please tell us more about the prominence of esports at Iguana. How popular has the esports market become over the last five years and where do you see it going in the next five years? At the moment we have only one esports event provider – odin.gg. It provides almost all esports events. These are standard bets that are available in almost every sportsbook. All we can do is give additional bonuses to players and in order to attract esports traffic. We are already starting to sketch out some options that we will use further, thanks to GG.Bet and Parimatch, for example. They use brand advertising very competently. The players have a clear line of brand recognition, such as tournament advertising, team sponsorship and so on. As for the future of esports, in the next five years it will develop at a very fast pace, so this is a very promising market that is worth entering now. All the same, the availability of computers and phones helps people from different parts of the planet get closer. We can also mention the fact that esports gives people with disabilities an opportunity to prove themselves and equalizes the chances, because behind computers we are all equal. Igubet betting has a live streaming service that allows players to watch some events in real-time and if the game doesn’t have a live stream, players can watch the animated videos of the games. Can you tell us more about this feature and if it helps attract FTDs and/or retain players? Yes, we introduced this feature quite recently and it significantly increased the re-deposit conversion because if a player has a broadcast in front of his eyes, he gets excited. Sometimes it’s easier for players to go to Igubet and watch the broadcast of the match. We noticed this through GA4. As for animated videos, this also helps “It is necessary to find a niche. For us it has become esports. We are actively working in this direction because the esports market is growing steadily . . . In the next five years it will develop at a very fast pace, so this is a very promising market that is worth entering now.” Nick Ganter 61 G P W A t i m e s . o r g
RkJQdWJsaXNoZXIy NDIzMTA=