I pick tasks with higher impact that will affect all affiliates, like setting up processes, dealing with payments, promotion updates or preparation. Then I take individual affiliate requests and projects, and create leads. I also make sure to keep good contact with my colleagues from other departments and especially the ones from the marketing team. There is at least one day in the week when we do reporting and analysis of the current performance and brainstorm together with the team. What do you like most about your job? My favorite thing about my job is the opportunity to connect with people fromdifferent countries and backgrounds. The people, colleagues and partners are what has gaming industry was one of the best options, so I applied there. Before I started, I thought I would work in the industry for one year and then move on. There was a lot of turnover at customer support centers, so one year seemed OK. However, when I interviewed for a customer support associate position, the HR representative asked me what I wanted to do a year from that moment. She had already presented to me the structure of the company, and I immediately replied that I wanted to work as a quality management associate. Twelve months later, I moved to the quality management department and loved it. I loved teaching. During the first four years since I started in the industry in 2007, I also worked at Sofia University as a lecturer in Swedish and Norwegian languages, and Swedish literature and history. So teaching was my thing, and quality management was about teaching the associates on all procedures, helping them learn and grow. In 2017, I finished a master’s degree in social work. Affiliate management turned out to be a good match for me as it is a lot about helping the partners learn and grow, optimizing campaigns and traffic, and also building strong relationships. How has your past experiences in the industry helped you in your current role as senior affiliate manager? My past experiences have helped me get a well-rounded understanding of the business, especially on the marketing and operations side. Our team can support partners on all levels, starting from player queries to campaign strategies and overall analysis. In all roles, however, the most important aspect has been the relationship with teammembers and stakeholders from other departments and partners. A good relationship is the glue that keeps all moving parts together and makes things last, despite all challenges. What is your typical day like at WPT Partners? As we work remotely from different parts of the world, my day starts with updating myself on all developments since I last logged off. Then my daily job would be to prioritize the priorities, if I can express myself in this way. 57 G P W A t i m e s . o r g
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