AFFILIATE MANAGER INTERVIEW SERIES Global. The future of online poker is in fairness and innovation and we have both of them. I have never seen a poker room so genuinely focused on providing mid-level players with a safe and fun environment to play in. How much does it help to be associated with such a strong and well-known brand like World Poker Tour? Being associated with the World Poker Tour helps a lot when it comes to recruiting partners. Many affiliates find us themselves and the ones that we reach out to are already familiar with the brand, which makes conversations smooth and engaging. It also comes with high expectations as the World Poker Tour, by itself, is a standard in the poker industry. Hence, we are working at high speed and with great devotion so that we live up to the high standards of the brand. kept me in the industry for so long. Each person is a universe and I meet amazing, smart individuals with great stories from all over the world all the time. The job is also demanding and challenging, it helps me be alert and practice my work skills on a high level. The gaming industry – and specifically online poker – have seen some dramatic ups and downs over the years. What is the current state of online poker and how do you think the vertical will change in the coming years? Yes, online poker has had its ups and downs during the years. Some poker brands no longer exist while others have surfaced. I believe the goal of online poker is to provide a great experience to the player, no matter the skill level and this is what we strive for at WPT Affiliate management turned out to be a good match for me as it is a lot about helping the partners learn and grow, optimizing campaigns and traffic, and also building strong relationships. G P W A t i m e s . o r g 58
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