Veselka Pendzhurova How does WPT Partners help affiliates position themselves to maximize profitability? We offer multiple commission models. Our design team prepares amazing promotional banners for affiliate partners featuring world-famous poker influencers, which can be used for website takeovers, listings, reviews, etc. The partners, of course, have access to the platform where they can check their performance. The thing we take highest pride in is the support we provide to our partners. We listen to feedback and implement partner-suggested features, like bonus codes for affiliates, detailed reporting, a wide range of banner sizes, etc. We remind affiliates regularly of the hottest promotions that they can take advantage of and send the WPT Global newsletter, which contains information on the latest campaigns, events, partnerships, and system updates. Last, but not least, WPT Global offers one of the largest poker cash game networks in the world, along with some of the most generous promotions in the industry, starting from the welcome package all the way to sending players to live events with double-digit guarantees through satellites and qualifiers. Tell us about the embedded free-to-play games that are available on the World Poker Tour and how they help with FTDs and conversions. We have the freerolls for depositing players and in the beginning, when we launched the brand, we had a few freerolls for registering players with huge guarantees. These games are good to build brand awareness and exposure for the brand, and also give players the opportunity to enjoy our games and a feel of the action on the table. However, I believe that we have all it takes to provide the players with a profitable and enjoyable experience at the tables no matter their skill level. We have non-stop action at the tables and a majority of recreational players that gamble there. We have straddles, bomb-pots, etc. We have a fair, safe and secure game offering. All of these are investments for sustainable growth for both our partners and us. How does being an online poker affiliate differ from other verticals such as casino games or sports betting? I have worked with all other verticals (casino, betting, bingo, even backgammon) and can honestly say that poker is the most challenging and demanding vertical. We deal with intelligent, devoted players who win against each other, so commission and profit are based on the rake of the customers. This puts a high standard on the action at the tables and the integrity of the poker room, which is also our highest priority. Poker affiliates would usually have a good understanding of the industry, many of them work with communities and have a close connection with the players. Many of them have been in the industry for years so the relationship with them is always a longterm investment and is based in trust and transparency. What are the keys to a beneficial working relationship between an affiliate manager and an affiliate? As mentioned above, trust, transparency and integrity are the key ingredients of a In all roles, the most important aspect has been the relationship with team members and stakeholders from other departments, and partners. A good relationship is the glue that keeps all moving parts together and makes things last, despite all challenges. 59 G P W A t i m e s . o r g
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