GPWA Times Magazine - Issue 55 - February 2023

What is your typical day like at Novi Affiliates? My day starts between 8-9 in the morning. The first thing I do is check and answer my emails. Then my emails on Skype or another communication platform. Then I process the previous day’s numbers, and assign some extra responsibilities to the team, if there are any. The tasks are endless. From reporting, commercial agreements that need to be checked, communication with partners and support in whatever they need, and of course, preparing for future projects. But I enjoy it, you feel a freedom, a satisfaction when you close a new deal, when you see that your efforts are paying off. What are some things you know now about the iGaming industry that you wish you knew before becoming an affiliate manager? I firmly believe that what you learn on the job you can’t learn at a university. If you don’t see in practice how the system works, if you don’t make mistakes, if you don’t fail, you won’t succeed later. The truth is that to this day I have never said to myself, “I wish I knew this from the beginning.” However, if I could pick one piece of knowledge prior to working as an affiliate manager, it would be programming. Basic stuff, of course, which will be needed later either for optimization or any integration. If I knew some concepts and some basic stuff from the beginning, it would have saved me a lot of time later on. Novi Affiliates brands offer both sports betting and casino games. Can you please tell us the differences between the two verticals when it comes to marketing, converting players and player retention? The advantage we have at Novibet, and by extension Novi Affiliates, is that we have our own proprietary platform. This means we are very flexible in incorporating new technologies that make the player experience amazing. We have formidable teams in both the casino and sportsbook who analyze market trends in depth and create high quality products. Of course, we are talking about two products with different profit margins, and their own peculiarities, so both in marketing, retention and acquisition, we treat each product individually and always according 65 G P W A t i m e s . o r g