subdomains or folders on third-party websites and not only treat them as single parasite articles, but also more like full websites owned on a rental agreement. Beyond catching a site on an upward swing, it’s a good idea to start with some of the cheaper ones that allow access to everyone with some lower-value terms. Due to the nature of CPAs in the iGaming industry, it doesn’t take much to get a return on the investment, and many of us have link budgets that would allow for the piece to be contained within that anyway. This will give you a good feel for where these sorts of pages will rank naturally without assistance. As mentioned, Outlookindia.com will pretty much immediately rank, but if you’re looking for a longer-term partnership, like one of the sites that rents terms out on a monthly basis, you’re going to have to plan to invest $10,000 or more per page over the course of the year for the rental and a few thousand in building quality links to the page. It’s really as simple as reaching out to the advertising reps for these websites and asking for their rate card. The risk of ranking losses or even sitewidepenalties is distributed between dozens, or even hundreds, of parasites. 27 G P W A t i m e s . o r g
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