Going International This is pretty much par for the course when it comes to affiliate advisements these days, but once again it’s as true as ever. If you’re trying to compete in English, it’s always going to be harder than if you’re willing to go to markets where less people speak the language and you have the resources available to you; there are plenty of parasite options available. You don’t always have to go it alone. For example, we recently partnered with Radoslav Georgiev of Gambling SEO Services to operate some parasites in Bulgaria, a relatively underserviced market, but one that has proven to be quite profitable. How to Spot anUpcoming Parasite Opportunity Being quick off the mark is the most important thing in parasite SEO, similar to how a good affiliate manager will tap into a rising website and offer to provide content, improve deals and do anything to get the top spot. You have to keep an eye on the SERPs. Anything that’s moved onto the second page for similar terms to your own is a good start, but you will still miss a lot of the best opportunities here. The below image shows Orlando Magazine’s rise, and where I caught it before all sectors were oversold and too many exclusive deals had been locked in. And while the traffic may look a lot smaller than some of the other parasites we’ve seen in this article, the fact is that around a third comes from affiliates targeting money-making best lists. Really, the best method is to watch a few different affiliate industries or have friends you can talk to about it. For example, a new parasite may have just opened up to iGaming, but perhaps the health affiliates haven’t got deals in place yet, or vice versa. This is the best way to manage it as it’s not possible for individual affiliates to keep track of it themselves. It’s becoming ever more important to have contacts with other affiliates and work together as smaller affiliates get pushed out by the larger more corporate groups. Parasite SEO is no exception. How Important is the Content for Parasite SEO? Generally speaking, you’ll still want to make sure the content is properly optimized, and Surfer SEO is my current recommendation for this. A lot of affiliates already use this to optimize their content and scanning of commonly used phrases in the top-ranking content will give you a great idea for structure outline, and what you should be talking about. Just make sure to use tools such as Surfer SEO for tips and suggestions and avoid just copying what your competitors do. Otherwise, your copy will read too similar compared to your competitors and give Google little reason to include it in the top SERPs since the information overlap is too big. It’s worth noting that a lot of parasite content isn’t great in terms of readability, but it always looks well optimized in Surfer. And while the user metrics may not be great on the lower quality AI content, currently it doesn’t seem to have too much of a negative impact on the parasite’s performance. Using Parasite SEO for Link Building All this may sound a little disheartening for the traditional webmaster, but there are some ways to break into the parasite space and maintain a website of your own. Using parasite SEO for link building, where the goal isn’t tomonetize the pages particularly heavily, but to break even and start building up the wheel, is a possibility. While some people get overly worried about no-follows or sponsored articles linking to them, the reality is that a certain number of links from these pages is natural. Incorporating a $2,000 page on the “best x casinos” and linking it back to a page of your own that ranks will not only boost your original rankings, but also, as most well-done parasite pages get rankings, should return its original investment over time, especially since getting links from third-party pages that themselves rank for your target terms is way more valuable than links from traffic-dead sources. The key here is to build some lower-tier links to the parasite, maximizing the value of both. This is a method I personally use for link building for clients and on my own sites allowing my budget to go significantly further. If the outlay is too high for some smaller affiliates, I generally suggest partnering up to split the costs. Many affiliates are happy to buy in for a smaller portion in exchange for a link on a piece that is likely to rank for their terms (thus increasing the link value). Overall, this is, by far, the best place to start with parasite SEO, as even if you don’t succeed as well as you’d hoped, you still get a quality link out of the deal. Mike Litson is CEO of Greyheart Media, an iGaming Digital Marketing Agency founded in 2013, the group also owns and operates several supplement companies and affiliate sites in other industries. You can contact him at mike@greyheart.co.uk PARASITE SEO G P W A t i m e s . o r g 28
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