You have a staff of writers that help you generate content. What is your management style? It is my goal to manage a team that is able to brainstorm and communicate ideas together so that we are able to produce exceptional content that is accurate, informative, up to date, easy for users to navigate on various platforms and, most importantly, honest. I have found that the most effective means for reaching this goal is to work with a few individuals that are dedicated to helping me to achieve this. How do you decide on which affiliate programs to work with? What have you learned over the years about picking and choosing the right affiliate programs for your sites? When beginning to work with an affiliate program, I confirm that they are endorsed by a reputable organization, such as GPWA. When that has been established, I proceed with caution and closely monitor how the affiliate’s players are treated through feedback from the playslots4realmoney.com community. If the affiliate’s customer service is good and the user’s experiences are positive then I increase their level of exposure on my site. directly to me. Comments on the ease of use and selection of games of the site being reviewed, as well as the entertainment value and overall customer service are factors to be considered. How did you assemble your team of gaming experts on the playslots4realmoney.comwebsite? Our teamof gaming experts at playslots4realmoney.com is comprised of experienced players who collectively share their ideas to create a unified vision that our programmers are able to make a reality. When we interviewed you back in October, 2015 (GPWA Times Magazine, Issue 33) you told us you “love building brands.” Is that still the case? While I still love the idea of building brands, I have found that it is most beneficial to focus and prioritize on certain things based on the feedback of my user base. My professional focus has been on providing valuable content to slot machine users who are looking for honest reviews and valuable, up-to-date information on my websites, through social media and via my newsletter. Is content still what sets your sites apart from the competition? The content on my sites sets me apart from my competition. While there are many sites on the internet that will claim to provide slot users with an edge in playing their favorite games, the content found on my sites is accurate, informative, up to date, easy for users to navigate on various platforms and, most importantly, honest. What shifts, if any, have you seen between the Canadian and American audiences over the last seven-plus years? Over the last seven-plus years there have been some shifts amongst the North American audiences. While my focus has not been on American players, there have been several states and provinces that have licensed online casinos allowing sportsbooks to take a large share of the market. My focus has been on the market in Canada, South Africa, Australia, New Zealand and Europe. While regulations vary amongst them, I have found users in those areas most responsive to my site. While there are many sites on the internet that will claim to provide slot users with an edge in playing their favorite games, the content found on my sites is accurate, informative, up to date, easy for users to navigate on various platforms and, most importantly, honest. 51 G P W A t i m e s . o r g
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