GPWA Times Magazine - Issue 57 - November 2023

I stands for “business intelligence” and the term has existed for more than 150 years. It first appeared in Richard Millar Devens’ Cyclopædia of Commercial and Business Anecdotes (1865). As seen below, Devens wrote how the banker Sir Henry Furnese profited from information gained before his competitors got it. Perhaps this was the first version of insider trading. The business intelligence market in 2023 is worth an estimated $29 billion and projected to reach $54 billion by 2030. According to other similar reports of global market size, Artificial Intelligence is set to grow to a $2 trillion market share by 2030. Three software tools that come to mind in the BI space are Tableau, Power BI and Looker Studio. Rest assured this article won’t focus on these heavy data visualization tools, although they are becoming something affiliates are using much more. The truth is, many BI tools have been around a long time and affiliates could have used them. They can cover these main categories: SEO tools Conversion Rate Optimization tools Data visualization tools AI tools 31 G P W A t i m e s . o r g

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