Using BI to Elevate Your iGaming Affiliate Game Best SEOTools for Affiliates Search engine optimization tools are everywhere, and the list I’m about to share is more my personal preferences than ones I have experience with. Now that I got that disclosure out of the way, are SEO tools really BI tools? Absolutely, we just think of them as SEO tools rather than pure data tools but the truth is, SEO tools have been some of the most original and sophisticated tools for business intelligence in affiliate marketing. Ahrefs Ahrefs is a very powerful tool. For those that don’t use or don’t like Ahrefs, on the other end of the spectrum you have Semrush as its main competitor. By far, the most useful feature I use is the ability to look up backlinks any site or competitor has. Pricing is in the $99 to $999/month range. Surfer SEO Content is a core part of SEO, and Surfer is an amazing tool that is more than just a content editor. Surfer will give you feedback on the number of times certain keywords and phrases should appear in your content to improve your ability to rank. It will also highlight whether you have too many or not enough headers in your content. For the purpose of writing this article, I did NOT use Surfer; however, if I had to publish this on my site, I would have definitely used it. If you want your casino reviews to rank, then you’ll want to put the title in the “content editor” and it will let you know how many keywords, phrases and titles you need to put in your document in order to have a better chance of ranking. Page Optimizer Pro This is a heavy technical tool, but it will likely educate you on why SEOs care about SEO metrics so much. They care because they all notice a direct correlation with specific data points and rankings. A cool feature is its free “On Page SEO Checker” that compares your page against top ranked competitors. An Ahrefs report on new affiliate site casinoreviews.com G P W A t i m e s . o r g 32
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