AI HeatMaps Want to do heat maps the fast way? Consider AI heat maps and use a service like zyro.com/ai/heatmap. Best CROTools for Affiliates Conversion rate optimization (CRO) is a powerful concept because in many cases, you have the potential to double the revenue or conversions with the same amount of traffic. I believe if more affiliates focused on CRO, it would not only do more than help their bottom line, but it would also help their SEO efforts. CRO has been, more or less, put into two types of buckets for tools: heat maps and A/B split testing tools. There are numerous A/B split testing tools out there, but I’m going to focus solely on the one tool I’ve been using for a decade: Hotjar. HeatmapswithHotjar Hotjar does more than just heat maps, but I’ll focus on its video recordings and heat maps that it offers for webmasters. If you ever wonder if your affiliate site could convert better, the best way to find out is by putting the Hotjar script on your site. Hotjar will provide two important insights after just a few weeks of data. 1. Recordings of your visitors and their user behavior 2. Heat maps and scrolling, showing conversion insights When you watch the recordings of your users, it won’t take long before you might realize if your site has a problem. Imagine writing a 2,000-word article and all your users see the page and consistently leave immediately. Google Analytics data might tell you this, but Hotjar will literally show you this reality. The heatmaps it offers can show if your users actually care to scroll your content and the likelihood of them engaging with any of your calls to action. Anytime I redesign a site, I like using the before and after comparisons to see if my designs have made improvements. Usually, they do but when they don’t, you need data to tell you something needs to be fixed. Which casino and betting affiliate sites are using Hotjar? If you find some of the top-ranking websites in iGaming, you’ll find some of these tools in the source code. Using BI to Elevate Your iGaming Affiliate Game G P W A t i m e s . o r g 34
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