John Wright has been in the iGaming industry since 2001 with experience running affiliate sites and affiliate coaching. He is the co-founder of StatsDrone, which makes data and CRM tools for affiliate marketers. custom SEO dashboards for your websites connecting your Google Analytics 4 and Google Search Console data. These SEO dashboards can save you a lot of time and help you identify the good, bad and the ugly when it happens. Looker Studio Looker Studio, formerly Google Data Studio, has one big advantage over everyone else, and being owned by Google is part of it. Connecting Google products means you can use Looker Studio for free. That is, you can create AI tools The only thing I’m going to share about AI tools is how I see others use them, including SEOs. People are not quite re-writing content using ChatGPT and publishing it, but rather they are using these types of tools to help accelerate their workflow. AI tools could be their own separate article, but understand that they will affect all of the other tools mentioned in this article. Use AI tools for content ideation when it comes to expanding upon your niches within iGaming. ChatGPT can help you discover popular content in niches like online casinos, that you may have overlooked. The Best Data Viz Tools Things are about to get very advanced, very quickly. I will briefly talk about the three most popular data visualization tools on the market: Tableau (acquired by Salesforce) / Looker Studio (acquired by Google) / Power BI (by Microsoft) There are probably one hundred more data visualization tools I could list, but these three get the most recognition and I’m going to zero in on two of them based on experience. Sorry, Power BI! Tableau I first started using Tableau over a year ago when I took Kevin Hartman’s ELVTR course on data visualization and analytics. I had no idea what type of data projects you could do with your own affiliate marketing data. The following is two years’ worth of data on a single affiliate program. Sheet 5 is a tree map chart that shows the days of the month that had the most clicks. Sheet 7 shows numerous KPIs broken down by days of the week. 35 G P W A t i m e s . o r g
RkJQdWJsaXNoZXIy NDIzMTA=