GPWA Times Magazine - Issue 57 - November 2023

information I provide and believe that I have their best interests at heart. Building websites like and from scratch on my own time gave me hands-on knowledge of how to attract and engage users. From the technical side with WordPress and SEO, to the content and user experience, every detail matters. Lastly, my journey into odds matching and creating casino affiliate sites helped me get a deep dive into the gaming industry. I learned about the market trends, player behaviors, and the importance of providing value, all of which are crucial as an affiliate. What is your approach to SEO for your current sites? In managing the SEO for my sites like and, I focus heavily on the experience of the visitors. A good user experience naturally leads to better engagement, which in turn positively affects SEO. Delivering high-quality, relevant, and updated content is one of my top priorities. This not only helps with search engine rankings, but also builds authority and trust with the audience. On the technical side of things, I ensure the sites are optimized for speed, mobile-responsive, and use secure protocols. This ensures a smooth experience for every user, regardless of the device they’re on. Building strong backlinks is another essential part of my strategy. Instead of going for a large number of links, I prioritize getting backlinks from authoritative and relevant sites. This involves a lot of outreach and collaborations, but the effort pays off in the long run. Keyword research is pivotal, and I’ve found significant value in targeting keywords with low difficulty and low search volume. These might not bring in massive traffic, but they’re often more targeted and lead to better engagement and conversions. To stay ahead of the curve in the ever-evolving world of SEO, I started a monthly SEO meeting with local SEO experts. Initiated together with a friend, these meetings are a My past experiences in customer service and sales really shaped how I approach the affiliate industry. In those roles, I learned how to listen to people and understand what they’re looking for. This has been crucial in understanding what users want from the websites I’ve built. 53 G P W A t i m e s . o r g