Build a footprint on other sites. Position yourself where budget owners, advertisers, and lead generation professionals are. Conduct tests on costs and conversions, then bring the results back to them, requesting not only a modest budget but also a bit more of your time. Social platforms like X (formerly Twitter) are an obvious choice here. Places like Quora and Reddit are also full of people needing support and answers to questions that you can help with. Take some time out of your day to set up a decent profile and offer value-driven responses to the questions you find there. Responses of “Agreed” or “Nice Post!” won’t cut it. Instead, look to give away 90% of your most valuable knowledge for free - and bring people to your own channels to get paid for the other 10%. You’ll find that, over time, you’ll build up a decent following of people who trust what you have to say and are more than happy to check out your website and your offers. They will follow you or subscribe to your newsletter for similar, valuable content. Build relationships with the budget owners at the brands that suit these audiences, get out to conferences and build person-to-person rapport. This industry is built on relationships. Learn to foster them. Doing this early in your affiliate career will really help you stand out in the long term. 3. Be Data-Driven With Your Content Social media platforms shouldn’t just be seen as a place to interact with other people’s posts. They’re a great place to test out your own ideas for content. Affiliates are so often told that “the riches are in the niches” but how do you go about finding those niches? Traditionally, that would mean doing your own research, but ultimately going with your gut and waiting months, or perhaps years, to see if that gut feeling was right. Today, though, the quick feedback loops of social media mean that ideas can be validated in mere hours. If you have an idea for a new niche, make some posts about it and see how your audience reacts. For every comment, like or retweet you get, there are probably another 10 people who felt the same but didn’t interact. Even if you’re not looking for new niches, throwing up data points and seeing what resonates is a great way of informing you of your content strategy. By getting quick feedback, you don’t have to waste time writing up long-form blog posts that no one wants to read. This industry is built on relationships. Learn to foster them. Doing this early in your affiliate career will really help you stand out in the long term. 21 GPWAtimes.org
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