4. Take Responsibility If your affiliate business needs to grow to new heights, you need to know it inside out -- and that includes the way it operates with your suppliers and partners. ALWAYS read the fine print of any agreement you’ve signed up for, and not just affiliate partnerships, but any third-party supplier that you use for things such as your newsletter. In these days of GDPR and CCPA, claiming ignorance is not an option, regardless of how big you may or may not be. An infringement of GDPR alone comes with a minimum fine of €10 million and, if a fine of that size doesn’t kill your business, then you’re reading the wrong article. Take the time to find out what your responsibilities are as an affiliate and what advertising responsibilities your partners expect. If you’re not happy with the division of responsibility, then look to promote elsewhere. Outside of that, there are other areas you can take responsibility for - chief among them is knowing how your business is performing. For example, use the “What, Which, Where, Why” method: FAST TRACK YOUR AFFILIATE SUCCESS Take the time to find out what your responsibilities are as an affiliate and what advertising responsibilities your partners expect. If you’re not happy with the division of responsibility, then look to promote elsewhere. GPWAtimes.org 22
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