RESEARCH PHASE: G ePt ot itne gn tt ioa Kl Pnaorwt nYeoru r Before reaching out, it’s very important to understand your potential affiliate, much like getting to know someone before asking them out on a date. Examine their online presence, understand their niche, and figure out what makes them unique. This knowledge empowers you to craft a compelling first move. If you are only provided with the name and contact information of a potential affiliate, inquire with your supervisor to obtain additional details, including their website address and the source of the information. It is important to know the “how” as it will help you when approaching a potential partner as they might ask “How did you get my information?” along the road of your approach. THE FIRST PITCH: Capturing Their Attention Just as in dating, your initial approach is vital in affiliate marketing. The way you communicate is essential. If you’re making contact through email, keep it concise and to the point. Just like potential partners don’t want to hear your life story on the first date, affiliates don’t want to be overwhelmed with so much information right away. If you have done your research properly, you will already know what to say to discover their attention. In some cases, it doesn’t need to be related to the business, it can be something completely different that you capture on your research that is unique to the potential affiliate and you might want to mention to capture their attention. Remember, stating that you’ve visited their site, and it looks great isn’t good enough. maker Marketing eflecting on my journey in the iGaming industry, I’ve come to recognize the striking similarities between the art of affiliate acquisition and the delicate steps involved in finding that perfect match. This connection stems from the basic principles of communication, understanding, and trust. Based on my experiences and how people connect, I’ve found important steps that resemble the stages of a growing relationship. Each step in this affiliate acquisition process, similar to the stages of a romantic journey, plays a vital role in establishing a foundation of trust, compatibility, and shared objectives. By examining these steps in detail, we can uncover the factors that contribute to fostering a strong and enduring relationship between affiliates and brands. Now, let’s review these important steps: Illustrations by Amanita Silvicora / Shutterstock 25 GPWAtimes.org
RkJQdWJsaXNoZXIy NDIzMTA=