GETTING TO KNOW THEM: Building a Connection In both dating and affiliate marketing, building a connection is crucial. Learn more about your potential affiliate’s background, language, culture, country of residence, if they’re willing to share. As the conversation develops, you may discover common interests that create a genuine connection. The tone you use when approaching potential affiliates should align with the communication channel. If it’s through email, keep it short and respectful of their time. If you’re connecting via Skype, maintain a natural flow and avoid excessive self-praise. I remember talking to a potential affiliate about their location and it happened that they lived not very far from my house. That helped us form an immediate connection. UNDERSTANDING THEIR BUSINESS: Ensuring Compatibility To ensure you’re a good match, get to know their business. Explore their website traffic, target audience, etc. Similar to finding out your partner’s interests and hobbies to see if you’re compatible – like discovering your boyfriend is a vegetarian when you’re a meat lover – opposites can attract, after all! In this phase, you need to ask questions about their business to make sure that their traffic is suitable for your product, such as demographic, average spend and traffic. There are some tools that allow you to analyze the traffic that you can also use if you want to verify the information provided by the affiliate. Any information that you might need to know will allow you to decide if the traffic will be suitable for your brand and vice versa. THE AFFILIATE MARKETING MATCHMAKER GPWAtimes.org 26
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