This also goes on the brand side as an affiliate might request a deal that is not on the commission structure or furthermore not under the affiliate budget. Keep in mind that you are aiming for a long-term relationship. The same applies when you are starting a relationship, no pushing or that relationship will be short lived. KEEPING PROMISES: Maintaining the Relationship Once you’ve agreed to work together, uphold your promises. Just as in dating, keeping your word is essential for a healthy relationship. After the agreement has been made, this is the time to truly show you live by all the promises and offerings you have made. It is very important that you keep your word even in the smallest detail. This is a big one. I’ve heard from affiliates that their affiliate managers hardly contact them after their sign up unless they are generating commissions. Otherwise, they are silent and find out when they get a newsletter about some changes like bonuses or links, which creates the feeling that the relationship has been forgotten. I think if I had a boyfriend or girlfriend who only contacted me when they felt like going out, I would also not be pleased, so it is important that the relationship is maintained on some of the compromises made from the beginning. Whether it’s reaching significant sign-ups, unique articles about your brand, or launching successful promotional campaigns, recognizing the efforts and contributions of your affiliates can strengthen the bond between both parties. THE PRODUCT INTRODUCTION: Sharing Your Story When the time is right, introduce your product, just like you’d open up about yourself when dating. Provide detailed information about your brand – the games, payment options, and the promotions that can be offered to their audience. This allows affiliates to assess compatibility. This is the part where you can talk more. Feel free to open up after you gain more information from the affiliate and elaborate more if you see that there is compatibility after learning from the previous phases. NEGOTIATING FOR THE FUTURE: Making It Official If there’s mutual interest, discuss the financial aspect. Determine how much money they can earn by promoting your product based on the traffic. Work together to find a deal that suits both parties. While aiming for a long-term partnership is great, remember that the relationship may evolve over time. Remember, you’re not the best until you prove it with results. Be yourself, as potential affiliates are constantly bombarded with offers. Being genuine and unique can help you stand out. This phase may not just be a one-time conversation since the affiliate might want to analyze your offer and understand better the terms involved with the offer. If that’s the case, no need to push to close the deal right away. 27 GPWAtimes.org
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