This issue’s two affiliate interviews provide contrasting narratives of success in the iGaming world. Ken, a seasoned casino veteran, turned to online affiliation driven by passion. He prioritizes well-crafted content but grapples with the challenges of operating solo in the highly competitive U.K. market. In contrast, Aryaman, a digital marketing expert, focuses on India’s untapped potential. His strategy emphasizes quality, meticulously researched content specifically tailored to the Indian player. While both affiliates acknowledge the crucial role of content, their approaches differ significantly. Each faces the ongoing challenge of establishing authority and trust. Their stories and backgrounds offer valuable lessons: success in iGaming can be achieved through diverse paths, underscoring the importance of passion, adaptability, and a profound understanding of the target audience. GPWA AFFILIATE INTERVIEW SERIES Please tell us about your background, where you grew up, and where you live today. Originally, I’m from Birmingham, U.K., and right now I am living in Brighton. Most of my life and career has been spent overseas, though. I began working in casinos in Birmingham many years ago (I’m not going to say how many) and it led to quite a few opportunities. I have been lucky enough during my career to live and work in places like Russia, Latvia, Romania, Singapore, the Philippines, Kazakhstan, Myanmar and the U.S., and that isn’t even all of them! This was at a time when casinos were opening up all over the globe, and British people still commanded respect in the world. Sadly, those days are long gone, so I hawked my talents and knowledge around the online gaming universe. In your GPWA bio, you list “PR consultant” as your occupation. How did you get into public relations and how has that experience helped you as an iGaming affiliate? The PR consultant role came about because prior to getting into casinos my wish was to become a journalist. How I got sidetracked by the glitz and glamour of casinos, I am unsure. It may have been the thought of wearing a dinner suit and a self-tie bowtie to work every night that did it. Nicholas Shepherd - Ken With a storied past that includes dodging Russian mobsters and making side-hustle money on the felt, “Ken” spills the secrets of a colorful career and his turbulent journey as an iGaming affiliate Confessions ‘Ken’s’ Intro image by VECTOzaVR / Shutterstock GPWAtimes.org 50
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