mirroring the passion of our users and understanding what they want. This alignment is a critical hiring criterion. To enhance their expertise and provide valuable insights, we allocate a budget for our writers to spend time playing casino games to improve their proficiency and knowledge. This approach ensures that our content is not only informed but also resonates with our audience to enhance their overall experience and engagement. How much does having active and regularly refreshed content help your site with attracting organic traffic and/or converting players? Our news sections for articles and betting tips are designed not just for player acquisition and traffic, but to deliver genuine value to our recurring users. For sports, we offer meticulously researched match predictions and betting tips and for casino games, we provide articles on improving gameplay and maximizing value. Although these sections demand more time and attention than our main pages, they generate lower traffic and conversions. What are some of the biggest mistakes affiliates make when it comes to SEO? Even though it is a cliché, there are a lot of mistakes which we all are making constantly. I cannot speak on other brands, but as affiliates we have made a lot of mistakes ourselves. These mistakes often come when trying to cut corners. These mistakes have been poor selection of links, uninformed writbet365 account and started betting online, experiencing the highs and lows firsthand. The IPL match-fixing scandals in India had given betting a negative public outlook, and my exposure to iGaming in Europe equipped me with the motivation to change this perception. In 2020, I interned at Ingenuity Gaming, where I gained valuable insights into the industry by working in the quality assurance and testing department of online slots. Since then, I’ve worked with numerous companies in the iGaming industry that have offices in India, regardless of their specific involvement in the industry. These diverse experiences have provided me with a unique understanding of iGaming and the markets I work in, solidifying my interest in this field. What initially drew you to become an iGaming affiliate alongside your digital marketing career? I was always drawn towards iGaming. The digital marketing career was due to it. I wanted to create a platform which taught Indian users on how and where to bet, and more importantly, teach them about the various verticals that exist outside of sports. Plus, I would be lying if I said I did not do it for monetary reasons, as well. I understand the value which lies in this market and with a population of over a billion and over 700 internet users, one can only imagine what kind of future India has! My digital marketing skills have been my source of strength especially in times like these where Google seems to be as confused as us on what its plans are, and I credit my team for this. Most of our affiliate revenues come from organic traffic and I am pleased to say that our brands are performing well and that is purely due to the digital marketing skills of our team at Mediarun. We’ve identified the key factors that drive player deposits in India, allowing us to focus on quality over quantity by prioritizing strategies that attract depositing players rather than just generating traffic. We’ve optimized our affiliate efforts for higher returns. What does a typical day in the life of Aryaman Raman look like? My typical days in India and England are pretty similar. I start by checking the previous day’s data on our tracking apps and affiliate backend, followed by wrapping up emails. Next, I have meetings with the SEO and media buying teams to discuss ongoing and future projects. The rest of my day involves collaborating with my team, managing vendors, and working on sales. After I am done with work, I play squash or hit the gym. If there’s an Arsenal match, Indian cricket, or Rajasthan Royals game, I would be most definitely watching it. Evenings are for relaxing with friends, family and the dog, enjoying a filling dinner, and catching up on something to watch. Because we work with international brands, I do end up having some meetings later in the day due to time differences. You have a diverse portfolio of affiliate sites, covering sports like cricket, Kabaddi, basketball, football, as well as casino games. How do you effectively become knowledgeable in such a wide range of verticals? Since our inception, our goal has been to diversify and establish a comprehensive network of sites within the market. We have dedicated substantial time and effort to building a strong knowledge base for each vertical, ensuring a deep understanding of the specific information our users require to create new accounts and be aware of the details of each vertical they bet on. In the sports sector, we employ writers who are genuine fans of the sports they cover, (India) is a sports obsessed country which is developing at a very high and fast pace with a population of over 1.3 billion people and 700 million internet users. We are betting on the potential of the market to what it can become in the next few years. 57 GPWAtimes.org
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