ers and most importantly underestimating the users, which means providing a quality product. How much time do you devote to social media for your sites? What channels are best for iGaming affiliates? Social media is very important to get your brand across to the users and we devote significant time to it with a dedicated team member. Facebook and Reddit have been the best ones to drive deposit but Instagram has been the best one for brand engagement with many videos (reels) crossing one million views. The most effective strategy for leveraging social media is through targeted ad campaigns. These campaigns allow us to reach a broader audience and drive deposits and deposit values. How big is your staff? What is your best advice for managing a staff of employees? Our full-time staff currently is under 10 employees, encompassing SEO, media buying, content, and social media under one roof. We often collaborate with part-timers and offer internships. My management philosophy is simple: accountability and embracing the freedom to fail. Each team member knows their responsibilities and understands that failure is part of the learning process. We have grown significantly through our failures, which have taught us more than our successes and empowered us to take calculated risks. Two of our biggest projects succeeded because our SEO team was prepared to fail but fully understood that failure is an acceptable part of innovation. Please tell us about the iGaming affiliate market in India. Do you expect to try and penetrate other markets in the near future? The Indian iGaming market has witnessed remarkable growth in recent years, marked by significant increases in CAGR, average time spent, player lifetime value, and user numbers. Despite the slowdown due to new taxation policies and regulatory challenges, including government bans on several operators and some exiting the market, the long-term prospects remain positive. This optimism is grounded in India’s evolving economy and cultural shifts, fueled by advancements in the micro digital economy and changing cultural attitudes toward iGaming. Moreover, introduction and adaptation of mobile payment methods such as UPI and Paytm have been a game changer where instant transactions of £0.10 are also possible. UPI accounts for more than 76% of the local transactions in the country and is the preferred payment options for 62% online gamers (RMG, video and social). The affiliate market has also been performing well with operators boasting of payments to affiliates in record numbers. Affiliates do not only have to rely on websites but choose to use a multi-channel approach which includes Telegram, PPC, Facebook ads and messaging campaigns. We do not expect or want to look at any other market, we look at any other traffic which comes in as a bonus. Mediarun’s entire focus is on the Indian market. It is a sports obsessed country which is developing at a very high and fast pace with a GPWA AFFILIATE INTERVIEW SERIES about A little bit more Aryaman Raman He is 21 years old His sites are cricketbetpro.com sportbetpro.net proteenpatti.com theaviatorpredictor.com He is from Jaipur, India Jaipur photo by Sean Hsu/Shutterstock; Manchester photo by Pandora Pictures/Shutterstock; Delhi photo by AlexAnton/Shutterstock; Tangri Kebab photo by PI/Shutterstock. His favorite food is Tangri Kabab from Talk of Town in New Delhi He is living in Manchester, England & Delhi, India We’ve identified the key factors that drive player deposits in India, allowing us to focus on quality over quantity by prioritizing strategies that attract depositing players rather than just generating traffic. GPWAtimes.org 58
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