achieved significant growth in traffic and user base primarily due to the trust we’ve built over time. By employing a multi-platform approach to promote our brands, we’ve gradually gained the confidence of users. They now perceive our brands as safe and reliable for their deposits. This trust has been crucial in encouraging users to engage more with our platforms. In the past 8-10 months, Google has made substantial changes to its algorithm, favoring the rankings of certain sites. Our highly efficient SEO team quickly adapted to these changes, strategically pushing content on these prioritized sites and followed the ideal practices. This proactive approach resulted in an almost immediate surge in traffic and users for our brands, which has continued to grow over time. At Mediarun Digital, we understand that effective localization goes beyond language and is more connected with contextual relevance. We have excelled in identifying specific keywords, content styles, and promotional campaigns that resonate with population of over 1.3 billion people and 700 million internet users. We are betting on the potential of the market to what it can become in the next few years. Given the current landscape of the Indian market, with its recent tax changes and regulatory shifts that you mentioned, would you still consider it an emerging market worth exploring for new affiliates? Yes, I believe that even with the current hiccups with the recent tax changes and shifts in the regulation, India will be an iGaming emerging market for years to come. There is ample time for new affiliates to come into the market and have a shot at becoming successful. Right now, there is no certainty what the government might do so it will be a risk like it is for us but the upside is huge. What are the key challenges and opportunities that affiliates specifically face in India as well as other markets? The Indian market presents a unique opportunity for affiliates due to the lack of stringent regulations. This unregulated environment allows affiliates to implement various marketing techniques that might be considered unconventional in more regulated markets. Brands in India have successfully leveraged these methods to attract players, making the grey market a fertile ground for innovation and creativity. Another significant opportunity lies in the diverse methods available for player acquisition. Affiliates are not limited to just websites. They can use multiple platforms to reach potential players. To effectively grow a brand, affiliates can utilize a wide range of mediums such as Telegram, YouTube, Instagram, Facebook, and Reddit. This multi-platform approach enables them to cast a wide net and attract a larger audience. One of the major threats in the Indian affiliate market is the tendency to prioritize short-term gains over long-term relationships with operators. Affiliates often switch from one operator to another based on who offers the highest payout at the moment. This lack of loyalty can be detrimental in the long run, as it undermines the potential for building stable and mutually beneficial partnerships. It is crucial for Indian affiliates to understand the importance of fostering long-term relationships with their partners, which can lead to sustained success for both parties. Another significant challenge faced by affiliates in India is related to payment issues with operators. There have been instances where players are unable to deposit funds due to payment gateway failures. This not only disrupts the affiliate’s operations but also negatively impacts the players’ experience, ultimately hurting everyone involved. Addressing these payment challenges is essential for maintaining smooth operations and ensuring player satisfaction. A major threat to the industry and players is how biassed the affiliates are. I have seen affiliates promote brands for cash and better deals, these sites are not best suited to the players or the geo. Despite the tax challenges, your sites have experienced a surge in traffic, users, and player values. What factors do you attribute this success to, and how have you adapted your approach to navigate the evolving regulatory landscape in India? Our brands have Aryaman Raman Our brands have achieved significant growth in traffic and user base primarily due to the trust we’ve built over time. By employing a multiplatform approach to promote our brands, we’ve gradually gained the confidence of users. GPWAtimes.org 59
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