In-house developed platform and total transparency of stats with infinite customization options for analyzing traffic. And, of course, we are always ready to scale our affiliates and attract more and more traffic providing better terms! More traffic → More awareness → Better performance → Better ROI. How does PIN-UP Partners work to maintain transparency and good relationships with affiliates? PIN-UP Partners has been on the market since 2016, and since then we’ve been paying for each qualifying deposit on time and with the help of our transparent statistics each and every affiliate knows how their traffic performs. But there is one more important reason: our affiliate team is skilled in various aspects of the online advertising and affiliate marketing. They can help affiliates with everything from setting up a post back to improving the funnel and optimizing creatives. PIN-UP Partners accepts traffic for both casino and sports betting. What are the different marketing strategies used for each vertical and how easy or difficult is it to cross-sell players We indeed work with both types of products, and as you might imagine, flow of players from one to another is inevitable. Yet when it comes to acquisition it’s entirely different. Casino product promotion is centered around the emotion and exhilaration of the game, while the sports traffic is event-oriented by nature and we take that into account when preparing promotional campaigns. Players are open to new things, and those coming to place a bet may end up spinning the wheel of fortune. At industry conferences, PIN-UP Partners always has one of the most lively and well-attended stands. What are some helpful tips for an industry newbie on getting the most out of attending iGaming events? Stands are a part of the marketing strategy in general and our approach towards the partners in particular. We aim to be the meeting point for our partners and give them the best time and service, both during conferences and our online. One thing is always applicable at a conference: come with a plan, be ready and open to meet new people and don’t shy away from starting a conversation, as those meetings can help you make it! How does the PIN-UP Partners affiliate program help affiliates attract and retain players? First and foremost, one of our killer-features is the one of the highest reg2dep (registration-to-deposit conversion rate) on the market, with a ratio of 1 to 3. Every third registration ends with a deposit. A few things help with that: Short and easy player registration form, custom creatives and prelanders with top games and sporting events. Wide media coverage (thanks to the inhouse media buying team, our product is advertised far and wide on the internet and with outdoor ads in GEOs with a local license), so affiliates can yield the results of our awareness advertising activities, as those activities greatly boost performance. Top-notch support team providing world-class service to players, thus retaining them 65 GPWAtimes.org
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