Name one thing that people reading this magazine don’t know about you. Despite being relatively young, I’m big on discipline and organization, so no task is forgotten and no deadline is missed, and I enforce this approach in my whole team. What do you know about the iGaming affiliate industry now that you wish you knew when you just got started? Promised traffic is not always delivered traffic (laughs). On a serious note – there is a trove of knowledge that combines business metrics, player psychology and marketing approaches, and I see a lot of potential for growth and expansion in combining those aspects for synergy that will drive the growth and profitability of the business. What are your hobbies? What are you doing when you aren’t working? If you’d ask me about my hobbies a few years ago, you’d hear about all the social events and parties (thanks to the nature of the industry there is no lack of those), yet now I aspire to explore the world. So, traveling is becoming more frequent and diverse, and I’m all for it, as I can see new places, meet new people and take part in new activities. At the time of this interview, I’m in a tennis camp in Montenegro, improving my backhand while meeting new people and exploring the sights. We have to ask you: How did you earn the nickname “Karma”? I guess this question is going to haunt me until the end of my career (laughs). So, the story goes: at my first job in iGaming, my team leader at the time had a keychain with a “Karma cleanser,” and when I had to create a new account on Telegram, I glimpsed upon and that’s how KARMA was born. When you were growing up, what profession did you dream about getting into? All things creative – model, artist, actress, a dancer. Yet now I’m in a no less creative industry with creatives, funnels and advertising campaigns filling up my days. Yet one thing for certain, I always wanted to lead, and now I take the perfect role for combining both. If someone from out of town came to visit you for 24 hours, where would you take them and why? I reside in Limassol. So, let’s see . . . first and foremost, we’d have a beautiful breakfast in Wagmi, then a walk in Molos park and then head for the mountains, for a local festival, then back to the city for a dinner in Tartufo and finish the day by dipping our feet in the sea and gazing upon the stars. AFFILIATE MANAGER INTERVIEW SERIES Yana “Karma” Ryzhenkova My story is proof that a circumstance combined with curiosity and hard work can take you anywhere you dream of. GPWAtimes.org 66
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