GPWA Times Magazine - Issue 6 - September 2008

Page Title 22 GPWA Times | they play and they tell their friends about you. You earn more gambling affiliate rev- enue and acquire more visitors to your portal site using their social networks. Why this will work “Places I’ve Played” was conceived and de- signed specifically to take advantage of the dynamics of social networking. As it evolves and grows, it will become the go-to applica- tion for friends who want to share their gam- bling experiences. And sharing, of course, is what it’s all about. To cite only one example, “Cities I’ve Visited” – a slightly older Face- book application that is similar in several ways to “Places I’ve Played” – now has 2 mil- lion monthly active users. From a marketing standpoint, a friend’s “rec- ommendation” is the best thing a business can have. It’s more trusted and more effec- tive than almost any other form of advertis- ing. “Places I’ve Played” leverages this fact. As players share information, they’re also giving their blessing to many of the places they’ve played, which in turn influences their friends as they choose where they’re going to play in the future. With millions of users participating in social networking sites – Facebook alone has 100 million active users – gambling portal webmasters will ben- efit from finding ways to utilize these sites to help grow their businesses. And we’re here to tell you that using the “Places I’ve Played” application is a solid good first step in that direction!