GPWA Times Magazine - Issue 6 - September 2008

Casino Chronicles: Using “Places I’ve Played” for Fun and Profit 21 | GPWA Times How does it work for webmasters? For webmasters, “Places I’ve Played” provides a simple way to bring their gambling portal sites and the world of social networking together in a virtuous circle of cross-promotion to grow their revenue. Let’s take a look at how to set it up. To begin, create a simple presence on Facebook by establishing an ac- count and a group or fan page. Your group or fan page should be named similarly to your main portal site to reinforce your brand and have a link to your portal site. Next install the “Places I’ve Played” application – simply use the link PlacesIvePlayed.com/install. Try out the application just like your players might, but be sure to add the major online gaming sites you pro- mote and check the “recommended” or “favorite” box for each of them. Now you’re ready to put all the pieces in place using the back-end webmas- ter administrative interface by visiting PlacesIvePlayed/webmaster. Specify your affiliate relationships and associ- ated affiliate tracking links as shown in screen 4 on the next page. Associate yourself with your Facebook account, with your group or fan page, and with your main portal site. Finally, use the webmaster interface to create a cam- paign identifier and associated link for player referrals. Now everything is set for you to pro- mote the “Places I’ve Played” applica- tion and earn more affiliate revenue. The easiest way is to publish an article on your website telling your players how they can use the application to share their online gaming experiences. A sample article is available in the web- master administrative interface. When their friends follow your players’ links to visit an online gambling site, the af- filiate tracking codes you provided are used. And your players also promote your brand to their friends when they use “Places I’ve Played.” Screen 3 shows an example of the webmaster group “777 Online Gambling” being promot- ed from within the application. With the “Places I’ve Played” applica- tion your players become your spokes- people. They tell their friends where