flights, clothing stores, and whatnot, I had it all there. I decided to start placing pages with casino promotions as well. That was my first affiliate project in the iGaming space, where I implemented and learned a ton. Suddenly, I received an offer to jump on a call with a Greek guy who was the head and responsible for a casino brand focused on the Indian market to see if I could help them with the acquisition. Greeks and Serbs are like brothers; it wasn’t hard for us to reach an agreement, and I started as a traffic specialist in-house. Quickly, I realized that the platform was limited and didn’t allow Google to read the code, so I began focusing on other channels, like affiliation and PPC, and somehow quickly transitioned into the role of CMO. I was involved in CRM, payments, affiliation branding… all the parts of one online casino. That lasted about a year, during which I learned a lot about the iGaming industry and made numerous connections, including my current partners in Aphex Media, who handled everything related to SEO for us. Thanks to my Greek brother, I also had a great mentor that year. Shortly after that episode, I got an offer to join Aphex. One the one hand, it was already like I was working with the boys since we communicated daily. So, here we are, working on some of the biggest operator and affiliate sites. Your affiliate site casinoireland.irish obviously focuses on the Irish market. What drew you to this specific market, and how have you seen it transform over time? The Irish market is still relatively new to me, but I heard positive things about it from my network. What I noticed is that there are not many affiliate websites that are strictly focusing on that market so I decided to give it a try. One of the biggest shifts has been in player awareness of responsible gambling and I believe that market will keep going in that direction. Also, there is a noticeable usage of crypto and overall technology that will keep evolving. and I started seeing incredible sums I had never encountered before. After seeing six figures being moved in a single day, I immediately knew - bingo! This is my niche. Six months later, I parted ways with my first client in the iGaming field. Why? I’d say it was a mutual fault. At that time, I wasn’t ready or sufficiently educated to compete in Tier 1 markets with the highly experienced marketers operating in Nordic markets. On the other hand, the client demanded too much from me, and back then, you could say I was a junior among juniors. After that, I started to focus on one of my assets, which, by pure luck, was in the gift cards/coupons vertical. From Adidas to Most of my friends from the digital marketing space have already moved to iGaming. We have high, competitive salaries – in the end, we are all here for the money – affiliate conferences, a competitive industry if you like challenges … We have it all, and it’s never boring. 47 GPWAtimes.org
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