Your site features extensive casino reviews. Could you take us behind the scenes? How do you evaluate a casino, and what factors are most important to you? There is a common but simple process which I use to evaluate casinos. I start by looking at the basics. This includes details like the casino’s licensing, the year it was established, and the company behind it, and security as the top priority. After that, my focus is on bonuses, payment methods – with a special focus on payment methods for the Irish market – and game availability. Lastly, I review tech optimization, which in most cases means an overall look at mobile optimization or if there is an official app of the brand. Final ratings are based on a variety of all those factors that showcase the overall performance of a casino. How do you choose the specific niches or markets you want to focus on? There are various aspects that I am taking into consideration and we can say it’s a holistic approach. The first step is market research, where I look into various data points, such as search volumes, trending keywords, and regional interest in different types of gambling activities, whether it’s online casinos, sports betting, or markets for eSports or crypto gaming. After that there is a competitor analysis, the regulation side of the markets, profitability, lifetime player value, scalability and long-term growth. I don’t like to go into new markets unprepared. It’s a high-skill game and you need as much information as possible to succeed. Choosing the right affiliate programs is crucial. What criteria guide your decisions, and what key lessons have you learned over the years about finding the perfect fit for your sites? The first criterion is the reputation of the affiliate program. I prioritize programs that have a proven track record of transparency and fair treatment of affiliates. I look for programs backed by properly established operators with positive reviews from other affiliates. The second metric that I take into consideration is product and market fit in the markets that I am targeting. If your brand doesn’t convert well and you don’t have what’s needed, hardly it will work. CRM, payment methods, product offerings, bonuses … I prefer brands where the whole chain is working well. Another important thing is support and communication. At the moment, you are Head of Growth at Aphex Media, an SEO agency specializing in iGaming. In your experience, what are some of the most common SEO missteps you see iGaming brands making? How does Aphex Media step in to help them course-correct and thrive? If someone gave me a dollar whenever we faced rendering issues on the brand domains, maybe only Musk and Bezos would be richer than me (laughs). Jokes aside, over 90% of brands struggle with tech optimization for search engines, and it makes us sad that some highly valuable brands and domains are facing blockers like that. Only this year we conducted over 30 audits and we found out that site architecture, poor crawlability, and suboptimal GPWA AFFILIATE INTERVIEW SERIES about A little bit more Nikola Radujković His favorite book is: When Pumpkins Blossomed by Dragoslav Mihailovic´ His sites are casinoireland.irish Aphexmedia.com He is living in his hometown of Ruma, Serbia Ruma photo by grubisicigor Pictures/Shutterstock; Gambas al Pil Pil photo by stockcreations/Shutterstock; His favorite food is Gambas al Pil Pil He is 32 years old I prioritize programs that have a proven track record of transparency and fair treatment of affiliates. I look for programs backed by properly established operators with positive reviews from other affiliates. GPWAtimes.org 48
RkJQdWJsaXNoZXIy NDIzMTA=