What motivated you to launch your first affiliate site in 2018, and how did you navigate the challenges of balancing a full-time job, entrepreneurship, and academic commitments? I’ve always been passionate about building something of my own. In 2018, I saw a growing demand for quality affiliate sites in iGaming and decided to act on it. Balancing a full-time job, writing my thesis, and launching a site wasn’t easy — it required discipline, long hours, and support from my partner. However, the thrill of seeing the site grow, and eventually achieving a successful exit made it all worthwhile. Revpanda started with just four people in a co-working space. What strategies helped you scale the company to over 100 employees and 300 contractors? Localization—By focusing on localization, we entered key markets earlier than others. That early entry gave us an edge and helped us stand out. B2C Experience – We used what we learned when we were working at an operator company. While others affiliates were still figuring things out, we already knew how to handle traffic, retention, and user engagement. Teamwork – We had a small, tight-knit team that worked well together. Everyone was aligned, and that made a big difference when scaling. Industry Network – Networking events in the iGaming world helped us find opportunities and solve problems faster than most. Understanding Operators—We weren’t just sending traffic; we understood what operators wanted and spoke their language. That made us a trusted partner early on, which opened many doors as we also offered managed services. What were some key milestones that marked Revpanda’s journey from a start-up to a successful global marketing company? There are several moments that stand out: • Exit from our first site in 2019, which allowed us to invest more resources for our following projects. I’ve always been passionate about building something of my own. In 2018, I saw a growing demand for quality affiliate sites in iGaming and decided to act on it . . . The thrill of seeing the site grow, and eventually achieving a successful exit made it all worthwhile. 59 GPWAtimes.org
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