long-tail keywords. These terms were less competitive but had high intent, which made them incredibly effective for driving traffic. We also invested heavily in building high-quality backlinks from authoritative sites, which helped establish credibility and improve rankings. Technical SEO was another big focus— things like ensuring fast load times and optimizing for mobile made a huge difference, especially as user experience became more important. A major advantage for us was focusing on non-English markets early on. These markets were far less saturated, cheaper to target, and often easier to rank in. That gave us a significant edge and allowed us to scale faster while keeping costs down. Ultimately, SEO wasn’t just about rankings for us. It was about creating trust with users and delivering real value, which naturally led to better results. How do you see the role of SEO and content marketing evolving for operators and affiliates in the next five years? SEO and content marketing will become more sophisticated, with a heavier focus on personalization and user engagement. Video content, interactive elements, and AI-driven insights will shape how affiliates and operators attract and retain audiences. At the same time, staying compliant with evolving regulations will be a critical factor for success. With the growth of AI, how do you integrate technology into Revpanda’s marketing strategies? AI plays an important role at Revpanda, but we use it primarily for internal operations rather than external-facing tasks. For us, it’s about automation and improving efficiency behind the scenes—things like streamlining workflows, automating repetitive processes, and managing data more effectively. While AI helps us save time and stay organized, the creative and strategic aspects of our work are entirely human-driven. We believe that the best campaigns come from a combination of data-backed decisions and the creativity that only people can bring to the table. • Landing our first major client in 2020, which validated our approach and helped us gain momentum. • Winning SiGMA’s Best Marketing Agency award in 2021, which cemented our reputation in the industry. • Exit from our second site in 2023. • Expanding to over 300 contractors globally by 2023, showcasing our ability to scale while maintaining quality. • Launching app.revpanda.com, a custom platform for iGaming companies that helps with task management, content, link building orders, and project tracking. • Acquiring an affiliate company in summer 2024. What factors contributed to Revpanda winning awards like Best Marketing Agency by SiGMA and Best Digital Agency by iGaming Business? Our team’s expertise and dedication have been the backbone of our success. We’ve consistently focused on delivering exceptional results, whether through tailored marketing strategies or cutting-edge SEO solutions. Beyond that, our willingness to innovate and adapt has allowed us to stay ahead of the curve in a highly competitive industry. How did SEO play a role in the development and scaling of your affiliate sites? Were there specific tactics that you found particularly impactful? SEO was at the heart of everything we did. One of the key strategies was targeting underserved niches with GPWA AFFILIATE INTERVIEW SERIES GPWAtimes.org 60
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