Could you share how you first became involved in the iGaming affiliate industry? What initially attracted you to this space? Before I started with casino affiliation, I had already been an amateur affiliate who built about 50 sites in various niches, so the interest in affiliation started long before I even knew that casino was a possibility. I was then advised by Erik Bergman, who at the time built up viral traffic sites and bingo sites and was about to move to Malta, that I should try marketing casinos. Sometime after this, I built my first casino site and then realized that it was a topic I really loved working with, while also realizing that it was such a big market that I might be able to make a living from in the future. Both of these things attracted me so much that it became something that I spent most of my time on every day. How did you come to found Mediaclever Sverige AB, and what was your original vision for the company? I started with casino affiliation as a hobby, really without having any idea that there was a lot of money to be made. So, once I managed to rank my first website, I realized that it was possible to make large sums of money. Unlike other affiliate networks that I worked with before where you could get your commission paid legally as a private person, the casinos did not offer this possibility, so I Ermin Rajic - erminrajic The inspiring entrepreneurial story behind how “erminrajic” built a flourishing iGaming affiliate business from a quiet Swedish village Small Town, Big Ambitions GPWA AFFILIATE INTERVIEW SERIES GPWAtimes.org 64
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