also created relevance and internal links for the rest of the website. But in my opinion, this is no longer a strategy that works in the same way as it did a few years ago. What criteria do you use when selecting affiliate programs to partner with? The very first thing I want to know before I work with a new program is who is behind the company, where is the company located, what license do they have, what does their casino look like, are there any negative affiliate reviews about them and how does their affiliate managers work with affiliates. If an operator sends managers who don’t have a picture of themselves, can’t introduce themselves or talk in a rude way, then I can’t recommend the casino and tell my readers that the casino is good. So, the very first thing I look at is how serious the company is and how good their product is for the players. Looking ahead, what role do you believe AI and automation will play in shaping the future of iGaming affiliate marketing? AI already plays a big role, which we have seen both from Google being spammed by AI content and from websites getting fewer visits because AI provides the answer directly in the search engine. I also believe AI will play an increasingly important role in the future where, like the internet, it matures and becomes so popular that new generations laugh at the way we used to search for information. Within iGaming, AI has also been introduced for support chat and analysis to better serve the player, so it is guaranteed to be something that will be used more and more by both casinos and affiliates who already use ChatGPT for ID, control check and simple tasks such as create a table started Mediaclever AB. The vision was to become one of Sweden’s largest affiliates. Each of your portal sites focuses on different markets, such as New Zealand, Canada, Sweden, and Ireland. Why did you choose these specific markets? To be honest, one of the markets was my first project outside Sweden and I was curious to go outside Sweden’s borders. The reason why I chose those specific markets is because they are markets where, just like in Sweden, it is less populated compared to other countries, but at the same time you have a large gambling culture in some form. Ireland, for example, is a country where you know that people already play a lot of casino games. The same applies to Canada and Sweden. How do you tailor your content for these diverse audiences? How do you manage content accuracy and consistency across different regions, considering the rapid changes in local regulations and market trends? There’s really no shortcut to this. It’s about learning as much as possible about a country every time, from local words to rules and laws. This is also one of the reasons for my chosen markets. They are English-speaking countries so that I can easily keep up to date. You’ve tested over 400 online casinos and written over 10,000 articles. Can you describe your process for reviewing the casinos that are featured on your sites? How do you ensure accuracy and transparency in your reviews and content? To begin with, over the years I have gained a great understanding of what a good casino is, a bit like how a car dealer can see the value of a car just by looking at it. Those who work with me know that I always primarily review and publish a casino that I can personally vouch for. And those who do not work with me know that there was nothing they could offer me to list their casino if their casino was not good enough. When I review a casino, I review it just like a player with experience from other casinos. I always go through everything the casino offers and then take up both what I think is good and what I think is less good about the casino. One last thing that I also do on the pages that I have reviews on is to delete any old reviews that we haven’t had time to update regularly to ensure that the information you find with us is relevant to you as a reader and not 8 years old. Please describe some of the challenges iGaming affiliates face today, especially with regard to regulatory changes. The biggest challenge for affiliates today regarding regulatory changes is that you invest heavily in a country that then imposes a ban on online gambling online or has such a strict licensing system that only a few operators are legal. Your company provides a free plugin that helps others create comparison sites. Please tell us more about this plugin. What inspired you to develop this, and how has it impacted your business? The plugin was created with simplicity in mind so that anyone could create decent leaderboards on their website regardless of what they are marketing. We use the same plugin for some sites but with some updates, which means we avoid the cost of building a leaderboard every time we build a new website. The fact that we also give it out completely free to everyone else is just something that feels completely right without it giving any profit in return. Sharing is caring as they say! What are some of the most effective organic traffic generation strategies you’ve used for your sites? The most effective organic traffic generation strategy was to build long-tail content clusters that gave the page an invisible added value because the “searcher” gets their answer, which strengthens the brand and which The biggest challenge for affiliates today regarding regulatory changes is that you invest heavily in a country that then imposes a ban on online gambling or has such a strict licensing system that only a few operators are legal. 65 GPWAtimes.org
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