machines took over by storm. You can imagine I tried those the very minute I became of legal age to play. Working for a few start-up companies in the iGaming industry, including my stint at Evolution, kept me fresh as I continued to learn and had the opportunity to go through various career paths where I developed managerial skills, but also I got the chance to build my entrepreneurial traits. You are currently Head of Content at Ogooga, an online marketing company specializing in casino affiliation. How did the skills and leadership experience gained at your previous roles prepare you for the strategic content and marketing leadership position? Before I joined Ogooga, I took a short break before deciding to return to what I love the most, content writing. The overall experience and managerial skills developed throughout my career, along with the passion for iGaming, made this happen. It all aligned with the vision of the company, not to mention that the CEO, Thomas, is also an industry enthusiast, so it was pretty easy to click together and join forces. What does your day-to-day routine look like at Ogooga? Each day is tackled from a strategic overview, with constant business development research and planning. Apart from the daily stand-up meetings with the teams, we’re also evaluating results and keeping track of the custom reports we’ve built to suit our needs. Aside from that, there are plenty of happenings when we go to the office, as we’ve got a few mischievous colleagues keeping up the place in a jolly atmosphere, but at the same time focusing on a common effort to win with our projects. The Supercazino blog is very active and content-rich. How do you approach content strategy and planning across such a dynamic platform? We balance evergreen guides with timely, news-driven updates, grouped into topic clusters for both SEO impact and a seamless reader journey. Every piece has to answer a question, spark curiosity, or guide We balance evergreen guides with timely, news-driven updates, grouped into topic clusters for both SEO impact and a seamless reader journey. Every piece has to answer a question, spark curiosity, or guide action. 51 GPWAtimes.org
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