action. There is also room for creativity from our writers, as well as a business-oriented side where we offer exposure for our close partners. Does the saying “content is king” still ring true? It sure still plays an important role. But as we roll with the times, it’s evident that the king needs strong allies such as SEO, short-term and long-term strategies across verticals, and a healthy portfolio split, great UX/UI, and proper authority, as the trustworthiness for the readers plays a significant part in the equation. What’s been the key to growing Supercazino’s YouTube audience, which has over 21,000 followers? Consistency, authentic reactions, no artificial boosting (bots) and making sure every video entertains while providing value. We’ve tried to grow naturally, without following the standard practice. Kudos to our creators and the production team involved with editing, filming, and streaming. How does your team stay current with the SEO landscape? Data analysis, constant internal audits, competition research, and reporting. Although sometimes Google decides to punish the “big dogs” for no reason, we still managed to keep our projects relevant and competitive. What are the most common SEO misconceptions that you hear on a regular basis? “More pages/articles means more traffic” is triggering me instantly. I agree with support articles for pillar pages, but that’s pretty much it. Keep it healthy, don’t publish for numbers, do it for a serving purpose. GPWA AFFILIATE INTERVIEW SERIES GPWAtimes.org 52
RkJQdWJsaXNoZXIy NDIzMTA=