You’ve managed to survive and thrive in this fast-changing industry for more than 35 years. What’s been the key to your staying power? I have always had a huge interest in gambling from a very early age. The industry has changed and evolved enormously since 1989 when I first got involved professionally after acquiring a chain of U.K. betting shops. Being successful encourages you to work hard. There are some real rewards available if you can get to the top of your particular niche. When you think back to 2014 when we interviewed you last (GPWA Times Magazine, Issue 29, July 2014), how different is the iGaming affiliate landscape today compared to then? It’s more difficult now as operators are facing increasing regulation across all GEOs. That, and the tax increases, slows down growth in many markets. Compliance is at the heart of what we do and there are no short cuts to success, particularly with SEO, which has always been our main focus. The shift to AI platforms and changes in search behavior and user behavior have subsequently made the market become less predictable. David Archer - dapbet A lifelong passion for gambling has fueled a remarkably long career for “dapbet,” who built a successful iGaming affiliate business with a global reach Betting on Experience GPWA AFFILIATE INTERVIEW SERIES GPWAtimes.org 54
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