AFFILIATE PROGRAM INTERVIEW You joined 1xBet as a Strategic Advisor in July and upon being hired you mentioned being drawn to the company’s “ambitious vision for the future.” What specifically about the brand’s vision or leadership convinced you this was the right move? I was impressed with the vision of the company, not only to continue expanding into more regulated markets, but increasing their presence from over 34 existing jurisdictions. The desire and passion shown by the leadership to continue evolving and growing was impressive. Considering the scale and size of 1xBet, the insatiable desire for continuous growth and improvement was something that definitely appealed to me. Coupled with this, there was an understanding of how I could positively impact and deliver on the vision. I believe that I can make a tangible difference to the way 1xBet is perceived inside and outside of the industry, delivering the many positive good news stories that 1xBet are engaged with. I believe that my knowledge of working in different cultures and regulated markets would also be of benefit to 1xBet. It was a marriage that seemed to be made in heaven and came along at the right time for both parties. How did you ultimately end up working in iGaming and what specifically drew you to the industry? It really was by luck. I was working at a conference and was approached one day to organize an event that was aimed at C-level Simon Westbury 1xBet Simon Westbury, a strategic adviser at 1xBet, has spent many years at the intersection of innovation, global growth, and building effective partnership strategies in the iGaming industry. In this issue’s Affiliate Program Interview, he explains why he chose 1xBet, how he sees the future of affiliate marketing, and how the company plans to strengthen its presence in key international markets. The conversation covers important points about leadership, teamwork, the value of partnerships, and the company’s strategic goals. GPWAtimes.org 62
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