GPWA Times Magazine - Issue 63 - October 2025

You’ve worn many hats in iGaming – from commercial to strategic leadership – at major gaming companies, including Digitain and Sport Generate. What part of this new role are you most excited about? I think these decisions come with both push and pull factors. The pull factor of 1xBet is clear. It is the biggest and most successful company I have been fortunate to work for. The desire to become even more successful was also a major pull factor for me. In terms of push factors, it came down to what I could contribute and if the role would be challenging enough for me. I needed to find a role that matched with my skill set and my vision for the next stage of my career. The role I have undertaken with 1xBet is vast and different to my previous roles. However, it really allows me to draw from my skill executives within the gaming space. It was really a whirlwind introduction to the industry as the main sponsor was coming to the office. I only had an hour to prepare with no understanding of the industry, at that point. At the time, the gaming conference industry was not what it is now. The event was niche in that it really only focused on getting 150-200 people in a room, but all the attendees were decision makers. It was the first C-level event in the industry. From there I grew to supplier side in companies such as Amaya where I was part of the rollercoaster journey of growth, expansion and acquisition. Before, I moved into other senior positions within the sector. 63 GPWAtimes.org

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