You recently launched a Telegram bot for stats, payouts and domain updates. Domain changes in particular are a constant headache for affiliates. Why put all of that in Telegram rather than in the platform? Our product team built the bot with one practical goal, which was to make every day work easier for our partners. Affiliates shouldn’t have to log into the platform every time they need a quick update. The information they use most is now a few clicks away in Telegram, from statistics and payment details to brand, GEO, campaign and domain updates. A lot of our partners are already using it and the feedback has been good. Good technology isn’t about adding another feature because you can. It should take unnecessary steps out of someone’s day, and that’s what we wanted the bot to do. The program offers seven brands across a lot of GEOs, providing affiliates plenty of choice. How do you help a partner work out which brand suits their traffic? Experience and data. Our affiliate managers know their markets, and they analyze campaign performance across brands, GEOs and traffic sources continuously. We also have an in-house media team that tests new GEOs and new traffic approaches inside existing markets. That gives us another layer of real performance data instead of assumptions. We share what we learn. If we already know that a brand, GEO or approach works particularly well with a certain type of traffic, there’s no reason to keep it to ourselves. The goal is simple: help the partner find the strongest combination and make the most profit on both sides. AFFILIATE PROGRAM INTERVIEW “I want people to recognize V.Partners from across the hall, but recognition is only the first step. The value is in the conversations and the relationships that carry on long after the stand is packed up.” GPWAtimes.org 66
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