GPWA Times Magazine - Issue 7 - January 2009

| GPWA Times 61 payments. Accurate reporting, quick res- olution of queries, and great marketing materials. Exceptional conversion and re- tention rates, oh, and did I mention fast payments? How do you help affiliates position themselves tomaximize profitability? As mentioned, we have an extremely ad- vanced reporting system that greatly en- hances campaign optimization. We have a fantastic sign-up offer for attracting new players, and put a huge amount of effort into our conversion and retention strate- gies to maximize profit from players. I think most importantly, though, we listen to what our affiliates want and need. How did you get started in this busi- ness? I come from a Corporate Sales and Key Account Management background. A good friend of mine was Head of Business Development and Marketing at one of the first Microgaming casino groups in the in- dustry, and hounded me for months to join them. I eventually agreed, and with the ex- citement and energy in the online gaming community, haven’t looked back since. What songs are currently on your iPod? I change the music on my iPod about as often as I change my socks (which is every day, by the way)! Today I happen to be listening to Jack Johnson. What’s the last book you read? What did you like about it? The World Ac- cording to Garp . I enjoyed the way the author has taken unbelievable characters and situations, and made them complete- ly believable. What’s the first concert you attended in person? Oh man, you got me on this one! If I have to be honest, it was Dolly Parton and Kenny Rogers. My parents took me along as a kid. I don’t remem- ber Kenny Rogers too well, but for some reason (at that impressionable age), my memories of Dolly Parton have never left me! What’s your favorite board game? 30 Seconds. If you had to live your life over again, what one thing would you change? I would have been born rich instead of good looking….ha ha! What are three things that no one knows about you? I talk too much to have any secrets about myself! Affiliate Manager Interview Series