GPWA Times Magazine - Issue 8 - April 2009

58 GPWA Times | What separates Luck3 from other online casinos? When I came to my job interview I was told the story of how Luck3 Online Casino was created and I loved it. The main idea was first to consider all the advantages and disadvantages of different online casinos, taken from the personal experience of the creators of Luck3, and then to create a better casino, one that would be much more friendly. And now I can see that it’s really the main issue here, at Luck3 – to do ev- erything possible to be more customer friendly and to keep improving casino services. Right now customers can play at Luck3 Casino without registering; they can play for free; they can use the most popular and secure payment systems – and those are just the basics. Luck3 keeps adding more payment sys- tems, more languages (Chinese, German, and Spanish versions are coming soon), more games: poker, sportsbook, skilled games, and much more – all part of do- ing everything possible to be more friendly for its customers. I think the main reason why I’d say Luck3 is different from other online casi- nos is that Luck3 isn’t afraid to be innovative and creative. Luck3 has many unique games, including virtual horse and grey- hound racing.Why did you include those games in your casino? There are actually 12 games similar to vir- tual horse and greyhound racing that were included in Luck3 Casino. There is only one reason why it was done: to try to please all types and kinds of customers. We realize that people have different interests and preferences and we do the best we can to be able to offer more. Most of the affiliate managers we talk to say building trust with their affiliates is critical to success. How do you go about building trust with your affiliates? Well, we definitely agree with this point of view. We put a lot of effort into building trust with our partners and will continue doing every- thing possible to make sure that trust, respect, and transparency are built into our relationship. We do give the best support: we dedicate a personal affiliate man- ager to each and every partner; we work on special campaigns together with our partners, con- sidering special conditions; and we’re always happy to hear in- novative and nonstandard ideas from our partners. This is our way to build trust. We do realize that our partners’ success is our success; therefore we think of interesting ways of improving the results of our part- nership and common revenue. One of these “interesting ways” is our Spring Affiliate Contest – “Af- filiate Rush” – which will start very soon. We invite each and ev- ery one to participate. Besides trust, what are the keys to building successful relationships between affiliates and affiliate programs? First of all, it’s a repu- tation that is extremely important. Second, it’s very important to be active all the time, to keep moving on: keep improving, keep adding new features. Strive to be innova- tive; don’t be afraid to change or try something new. Third, affiliate programs are cre- ated in order to get revenue. It is the main and common aim of the casino and its partners. Therefore, from our side we are interested in and responsible for providing good quality products and servic- es in order to convert a maximum percent of players into our and our partners’ revenue. Luck3 prides itself on convert- ing players. What are the keys to Luck3’s ability to convert play- ers? The Luck3 team pays serious attention to development of new promotions and bonuses, and or- ganizes new and interesting tour- naments and contests all the time. Some of these are meant to en- tertain and attract customers, but some are specially created to en- courage customers to return or to remain at the Luck3 online casino. For example, all our customers get birthday bonuses. Each holiday, we create appropriate bonuses; our last one was a St. Valentine’s bonus. MEET THE AFFILIATE MANAGERS What do Pitbull Partners, 3Aff, and BestPay have in com- mon? Three very resourceful affiliate managers. These battle-tested industry denizens work hard, play harder, and always take plenty of fluids – orange juice, Ballan- tine, and tequila, to be precise. We caught them between rounds, and they had plenty to say about gaming, mak- ing money, and life in general. Read on!* *Due to space constraints, we could not print the interviews in their entirety.The complete text is posted at gpwa.org. Affiliate Manager Interview Series DINA COHEN | 3Aff “We put a lot of effort into building trust with our partners and will continue doing everything possible to make sure that trust, respect, and transparency are built into our relationship.”