GPWA Times Magazine - Issue 9 - June 2009

63 JeremyEnke is theCEOof Jeremy Enke’sPokerAffliateListings (PokerAffiliateListings.com).Jeremyhas dedicatedover sixyears to thepoker affiliatemarket,withanoverallmission throughout this timeof helpingaffiliate marketers reach their full potential and becomemore successful in this terrific industry.Jeremyhasbeen involved in thepoker affiliate industry since2003. Founding theworld’s largestpoker affiliatecommunity, followedby the world’s largestpoker affiliatenetwork, Jeremy likes to refer tohimself asa self- proclaimedCertifiedBaller.Jeremy’s senseof humor andentrepreneurial spirit are second tonone. Cashing in on theWSOP | GPWA Times saying that bannerblindnesshasbecome more and more prevalent over the past few years. Furthermore, banners are among the worst conversion tools to de- pend on in respect to CTRs and conver- sions. Below Iwill sharea couple sugges- tions on more effective ways to convert this traffic. Regardless of how you promote these WSOP satellites it is important to keep inmind that the end goal is to get play- ers following your links and playing on the sites. One thing I have seen work very well for poker affiliates in the past is to take amore personal approach. For example, sign up at the rooms you are promotingandplay in thesatellitesyour- self. When doing this take screen shots, and thenpersonally review each satellite tournament as well as the room itself. There aremultiple benefits to taking this typeof approach. First,everyoneknowsthatcontentisking. Instead of relying on banners to convert players, rely on your content. Andmake sure the content is quality andfilledwith “calls to action.” Sell your readers on ex- actlywhy theyshouldsignupat the room and play in the satellite you are promot- ing. Remember, the WSOP Main Event is themost exciting tournament in all of poker. Your content shoulddoagood job selling this excitement andenticingplay- ers to signup. As mentioned earlier in this article, the beautyof this timeof year is that somany potential new players are planning on signing up at new poker sites, depos- iting and playing in WSOP satellites. Yes, players are actually out looking for WSOP satellites and new rooms to play at!This isagoldenopportunity forpoker affiliates to take advantage of by simply supplying the information these players are seeking. If SEO is your primary source of traffic, it is very simple using any keyword tool to generate a list of greatWSOP satellite terms to build your content around. The one thing I love about WSOP satellite keywords is that the traffic they generate is extremely targeted. As a webmaster it is easy to build content around these termsandgive thevisitorspreciselywhat they are looking for. This is also why I think telling a story, or taking amore personal approach, will convert much better for these searches than simply relyingonbanners. If your primary source of traffic is from run- ning a forum or com- munity, you should arrange special events whereallyourmembers can play in the same satellite and post their progress during the event. Your odds of converting these community members and signing them up to a new room for aWSOP satellite will bemuch greater if you take the initiativeandproperlyorga- nizea communityevent. These are just a few ideas of how poker affiliates can best take advantage of the various WSOP satellites being offered throughout the industry. Regardless of how you choose to promote the WSOP, one thing is certain; you don’t want to miss out on this three-monthwindow of opportunity thatonlycomesaroundonce ayear.Happypromoting! “There is no better time of year toboost your sign-ups than the months leading up to the WSOP.”