GPWA Times Magazine - Issue 19 - February 2012

Black Friday had a neutral impact for most Extremely negative impact 17.2% Moderately negative impact 15.2% Slightly negative impact 11.1% No/neutral impact 48.5% Slightly positive impact 3.0% Moderately positive impact 3.0% Extremely positive impact 2.0% Affiliates have the life when it comes to their commute Nearly two-thirds of the affiliates who filled out our survey work from home, while approximately the same percentage of affiliate managers have daily commutes of 30 minutes or more. How long is your commute? Affiliates Affiliate Managers I work from home 64.8% 20.0% Less than 15 minutes 15.9% 6.7% 15-29 minutes 11.4% 6.7% 30-44 minutes 9.1% 46.7% 45-59 minutes 2.3% 13.3% An hour or more 1.1% 6.7% Gauging your use of technology Smartphone use is on the rise! Last year, 58 percent of our respondents had smartphones. This year, that population has ballooned to a whopping 76 percent. Do you own a smartphone? No 24% Yes 76% 2011 No 41.8% Yes 58.2% 2010 Google Chrome more than doubled its devotees in 2011, while Internet Explorer fell from second to third behind Chrome. Mozilla Firefox had the exact same share in our poll this year as last year, with 52.4 percent preferring it over other options. What’s your preferred browser? 52.4 25.9 15.7 52.4 10.5 31.4 3.8 2.2 3.8 1.9 0 10 20 30 40 50 60 Other Sarfari Mozilla Firefox Internet Explorer Google Chrome 2011 2010 Opinions on ringfencing customer deposits vary Affiliates and affiliate managers have very different views about whether operators should be required to hold customer deposits in separate accounts. More than three-quarters of affiliates believe they should, while less than 40 percent of affiliate managers agree. Should operators be required to hold customer deposits in separate accounts and not use any portion of those funds to pay for operations? 61.1 38.9 27 77.5 57.1 42.9 0 20 40 60 80 100 No Yes Affilate Affiliate Manager Both The Prime Directive loses out to The Force in our pop culture wars The GPWA editorial staff (particularly vinism and GPWA_Aaron) are disappointed to learn that they are on the losing end of the Star Wars vs. Star Trek debate, with respondents preferring Star Wars by a 2-1 margin. But we’re sure that egomaniacs Simon Cowell and Piers Morgan will be shocked to learn they couldn’t beat “Who?” in our survey. Simon Cowell or Piers Morgan? Simon Cowell 35% Piers Morgan 15% Who? 50% Star Trek or Star Wars? Star Trek 33% Star Wars 67% 41