GPWA Times Magazine - Issue 36 - October 2016

partners in CRM to help make the most of the customer lifecycle. Obviously, we will never stop developing the product and the service. Considering our roadmap on that front, we believe that we are able to amplify the user experience as often as quarterly. Problem gambling is a serious issue for our industry. What does OlyBet do to protect players that may have a gam- bling problem? We obviously take this matter seriously. Being locally licensed in many jurisdictions gives us important experience working with this issue. On top of what’s been set out by licensors, we do go beyond that. As an example, payments for the commissions within the first two weeks of every month. It’s one thing to bring in a new person to a site. It’s another thing entirely to get them to stick around. What does OlyBet do to retain players sent by affiliates? We are putting a massive focus onmarket- ing, and we have a big marketing depart- ment to help accomplish that on a daily basis. With a high frequency of promotions, we are keeping our players happy and ac- tive. And our highly optimized loyalty program keeps players engaged. Also, I think the key is not to take on this challenge alone, so we are using several well-known we are highlighting that online gambling can be addictive and inform players to play responsibly. There are options to set playing limits, and we are giving very clear information on how to set up self-exclusion for themselves. Describe your typical work day. How much time do you spend in meetings? Howmany e-mails do you send out? Do you spend much time on the phone or on Skype? How many affiliates would you say you communicate with on a typical day? Our workday lasts from 8:30 a.m. to 5:30 p.m. On my average office working day, I spend two to three hours I think attending some of these conferences is crucial to get a feel for the rhythm of the industry, meet with your peers and connect with your affiliates eye-to-eye. AFFILIATE MANAGER INTERVIEW SERIES 66 W W W . G P W A T I M E S . O R G