GPWA Times Magazine - Issue 39 - November 2017

A good program is a good program , but the wrong affiliate manager can destroy the picture. #6 Miles_Videoslots 6 June 2017, 3:16 a.m. It sounds cliché, but it’s true. The best affiliate managers need to fully understand the industry, its pitfalls and its highs. In most cases the affiliates themselves know more about the industry than some affiliate managers, and we need to be humble enough to know this to be true and listen to them. It’s important to have some sort of personal relationship with affiliates. Yes, it’s a business relationship and they are our business partners, but it’s not all about business, all the time. Affiliates have families and lives outside of the business just like we do, and we need to step back from time to time and just speak to them on that level. Get to know them, and in some cases even become their friends. Stop banging the “Give us more” drum continually. Instead, try to work more closely with them to maximize the opportunities out there . . . and there are plenty. Overall, a good affiliate manager should have at least some, if not all these traits: • A good attitude • Responsive • Good negotiation skills • Sensible • Transparent • Honest The most important quality of a good affiliate manager to me is facing up to issues and acknowledging if there is a problem. Never run and hide. If it is your fault, fix it, and if not, point out the facts and resolve it. Too many affiliate managers these days pass the buck, play dumb or refuse to acknowledge a problem. This ultimately always leads to more tension and unsatisfactory resolutions. It’s up to us to resolve any conflict in the most amicable way for both our companies and affiliates. “ Reply With Quote Non-sponsor Affiliate Program #7 Joker Casino 12 June 2017, 8:04 a.m. Would you please expand on the “not pushy” part? Here’s what I’d mainly like to learn: 1. Do you read affiliate newsletters? Of course, some of those will contain critical information, like adding / removal of target countries, payment methods, etc. But some will just mention new landing pages or banners available. What frequency of newsletters do you find useful, and at which point you feel it’s spam? 2. Do you think a good personal approach which establishes trust beats any offer? As in, if the manager is someone who I trust, I’ll settle for a lower commission? “ Reply With Quote Originally Posted by sweetbet • Trustworthy • Easy to contact • Not pushy • Pays on time without excuses or trying to hold commissions hostage in return for more exposure or traffic Non-sponsor Affiliate Program FROM THE FORUMS W W W . G P W A T I M E S . O R G 30 Cog illustration AlexLMX/Shutterstock; Seal image Olivier Le Moal/Shutterstock